FROM VISION to VALUE
Growing and sustaining a small or midsize business (SME) isn’t for the faint of heart.
Uncertainty is now persistent. Markets will continue to be unpredictable, and technology will evolve at a frightening speed. To sustain revenues and profitability, you’ll have to respond to changing customer demands.
What if you could build a company that thrives – not just in the next six months, but for years to come? What if you could stay in touch with your customers every step of the way? Anticipate, forecast, and reshape your business.
That all requires strategy across the company.
We’re AURA.
We’ll help you discover how real magic happens. ​​​
This starts with strategy – setting goals and outcomes. We then help you coordinate implementation methods with growth. We help you light up your brand, navigate funding options, and effectively embed technology in your business. This all builds revenues, loyalty, and lasting value.
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Meet The Team
Darlene Crane​
President and Chief Value Creator at The CraneWorks
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Darlene Crane’s expertise in growth strategy, product development and long-term value creation evolved over decades in financial services and utilities. Her passion is growing small and mid-size businesses beyond expectations. She co-authored a textbook on customer focused business growth. The content is adapted for diverse business owners and startup entrepreneurs.
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Business & Finance
Leslie Lawton
LL Connected Communications
Founder & CEO
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An award-winning communications strategist and writer. Leslie has created innovative work for major brands, including Sprint, Castle & Cooke, and Kimpton Hotels. Her experience ranges from technology and ecommerce to hospitality and consumer packaged goods. She is currently focused on sustainability and social impact.
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Communications
Gerardo Garcia-Jurado​
eemageen LLC
Founder and Creative Director
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​Creative leader and founder of eemagen LLC, he excels in small business marketing, blending human-centric design with empathetic leadership. Former AMA SF president, he founded Marketing For All to support vulnerable communities through marketing their small businesses.
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Branding & Marketing
The AURA Approach
-Strategic thinking & planning
-Innovation & product development
-Value creation & transformational change
-Refine branding
-Strengthen marketing
-Enhance sales strategy
-Assess business & technology needs
-Define & prioritize valued-added
business projects
-Guide implementation & report on results
-Assess funding readiness
-Develop funding strategies
-Create plan and advise on implementation
Master your Magic
W E B I N A R
OUTSMART YOUR FUTURE
May 8th, 2025. $25
Find out what it takes to grow and sustain your business consistently.
Attend AURA's Webinar if you want to:
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Master Your Magic.
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Own Your Strategies.
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Hit Your Goals.
And get the four strategies that will help you navigate constant change.
An interactive, no-fluff session designed to help you sharpen your business strategy, step up your marketing, and plan for growth.
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Or ask for custom consulting – Every SME is different. Let’s talk so we can understand your needs and create custom plans that work for you.
